Initial Meeting & Goal Setting
Alignment meeting to define goals, scope, priorities, stakeholders, and success criteria.
Lic. Esteban Figueroa
About Me
Lic. Esteban Figueroa
IT Manager
UX UI
Frontend Dev
I am a professional passionate about technology and digital innovation, with experience in web devolpment products from frontend and UX/UI design perspectives. Throughout my career, I have led and participated in projects that have transformed the user experience, optimizing processes and generating significant impact in the companies I've worked for.
My academic background includes a Bachelor's degree and specialized certifications from Google and the National Technological University (UTN), which has allowed me to strengthen my technical and management skills.
Professional Experience
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Derbysoft - Technical Implementation & Support Technician
Derbysoft
I worked as a first-level technical support specialist for the EMEA and AMER regions, performing integrations between OTAs, booking engines, and connectivity providers. Review and verification of ARI (Availability, Rates and Inventory), deep-links, and price discrepancies in meta-search environments. Collaboration with technical teams to document incidents and operational processes in JIRA. Exposure to hotel distribution workflows, price feeds, and technical onboarding processes. -
Nest Group
Nest Group
As Digitalization Project Leader, I coordinated the IT team and drove the technological modernization of the company, implementing digital solutions that increased economic utilities by 80%. We successfully migrated the PMS system, redesigned the website, and automated administrative processes to reduce staff workload. -
Media & Communications
El Tribuno
Designed and developed interactive products, improving the digital content consumption experience and creating new engagement opportunities with the audience. Experience includes digital media, TV, and print press. -
Private Software for Mining Sector
Participated in the development of specialized platforms for the strategic mineral extraction sector, ensuring efficient, minimalist interfaces optimized for industrial environments. -
Freelance (Web Development & UX/UI)
Worked with various clients designing and developing custom websites, focusing on performance, usability, and user experience.
Key Achievements
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ARI Validator
Developed a Chrome extension that automates ARI validation between Derbysoft's internal inventory and the clients' booking engines (Radisson, Hard Rock, Hilton, etc.). Compares rates in seconds, detects discrepancies and generates AI-powered reports ready to send to the client.
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Modernization of IT systems at Nest Hostels Group.
We successfully migrated the PMS, redesigned the website (UX/UI) improving direct booking KPIs, automated administrative tasks, and enhanced the guest experience through online check-in integration.
- Key participation in tech product creation with a UX/UI focus that improved conversion and customer loyalty.
- Leadership in digitalization initiatives, ensuring strategic alignment with business objectives.
Soft Skills
- Project Management
- Team Coordination
- Problem Solving
- Clear Communication - Conveying technical and strategic ideas.
- Conflict Management - Resolving internal and external tensions.
- Technological Innovation - Prioritizing teamwork.
Scrum - Agile Methodologies
I work with agile methodologies to carry out projects as it is the most organized way
to meet objectives. Establishing short-term goals is fundamental to measuring productivity. Below is the
UX/UI project development lifecycle:
Discovery & Research
Brief survey to understand the problem in context: user needs, business goals, and technical constraints.
Planning & Execution
Work is organized by deliverables, tasks, and responsibilities for orderly execution.
Progress Monitoring
Continuous monitoring via shared systems to ensure traceability and early detection of blockers.
User-Centered Design Process
Iterative development prioritizing usability, clarity, and consistency with frequent validations.
Wireframes & Lo-Fi Prototyping
Building initial structures to define hierarchy and navigation before visual design.
High-Fidelity Prototype
Final design with complete visual identity and components, reflecting the real experience.
Documentation & Dev Handoff
Delivery of design specs and style guides to ensure a smooth transition to development.
Figma App Prototype
The project was born from a BBQ restaurant's need to optimize its take-away service through an agile mobile app.
Mixed research (qualitative/quantitative) analyzing market behavior, user interviews, and sector benchmarks.
Focused on user motivations, defining priority problems, and iterating solutions based on real feedback.
Persona Definition
Transitioning from low-fidelity wireframes to high-fidelity interactive prototypes in Figma.
Defined main flows: menu discovery, selection, cart, and checkout, prioritizing speed and low friction.
Navigable Hi-Fi prototype with complete visual identity, ready for stakeholder validation and implementation.
Final Prototype
Education
Bachelor in Communication Sciences - National University of Salta
Professional Fullstack Developer - National Technological University
UX-UI Professional - Google
Languages
Spanish (Native)
English (B2)