Esteban Figueroa

IT Product Development & Solutions Manager

Esteban Figueroa
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About me

LinkedIn

Lic. Esteban Figueroa

Product & Solutions AI Automation Digital Transformation
LinkedIn

I have spent more than 10 years working at the intersection of business and technology. I have led IT teams and digital transformation projects on the client side, and today I manage the technical implementation of enterprise accounts on the vendor side.

What defines me is what I do when I come across repetitive manual work: I turn it into software. I define the problem, the business rules and the architecture. I have applied the same method in mining, media and hospitality: understand the operation, identify the repetitive work that costs money, and build the tool that eliminates it. This experience taught me that business needs define the technology strategy, and not the other way around.

My education includes an executive program in business digitalization (EAE Business School), UX-UI (Google) and fullstack development (Universidad Tecnológica Nacional), on top of a bachelor's degree in Communication Sciences.


Professional Experience

  • Derbysoft - Technical Implementation & Solutions

    Derbysoft

    Technical account owner for enterprise accounts including Radisson Hotel Group, Sabre Hospitality and Wyndham Hotels & Resorts: integration implementation, incident resolution and direct client communication. I implement and support distribution and metasearch integrations across EMEA and AMER: ARI feeds (Availability, Rates and Inventory), deep links, rate accuracy, booking flows and transactional messaging. I translate client requirements into actionable engineering specifications and coordinate multi-party escalations between clients, partners and internal teams through JIRA. In parallel, I identified and automated two critical team processes, both now in production.
  • Nest Group - IT Manager

    Nest Group

    I led the IT team and the group's digital transformation roadmap, implementing digital solutions that increased profits by 120%. I owned software vendor selection, negotiation and implementation: full PMS migration, CRM and online check-in. I defined and reported direct booking, conversion and usability KPIs to the board, and led the website UX/UI redesign together with the automation of administrative processes.
  • Private software for the mining sector

    I took part in the development of specialised platforms for the strategic minerals sector, delivering efficient, minimal interfaces optimised for industrial environments.
  • Media

    El Tribuno

    I designed and built interactive products, improving the digital content experience and creating new engagement opportunities with the audience. My background covers digital media, television and print.
  • Freelance (Web development and UX/UI)

    I have worked with a range of clients designing and building custom websites, focusing on performance, usability and user experience.

Key Achievements

Sabre Maintenance App

Partner account maintenance automation · DerbySoft

Google Apps Script Bootstrap 5 API REST Jira Automation
10 h
removed per week
50
hotels processed
0
transcription errors

The problem: maintaining the Sabre partner account was done by hand across a sheet of more than 2,000 rows: grouping hotel codes by chain, extracting pending deeplinks, assembling the upload template and drafting engineering tickets.

The process: mapping the team's real workflow, defining the state model (pending → in progress → complete), designing a configuration-driven architecture, development, sandbox validation and release to production.

The solution: a single-page application that detects pending hotels, manages the work-batch state cycle, generates every operational output —including the .xlsx upload template— and creates Jira tickets via REST API with the table already formatted. Adding a new workflow only requires a configuration profile, without touching application logic. It includes idempotency control, a sandbox environment separated from production and a bilingual interface.

ARI Validator

QA automation for rate validation · DerbySoft

Chrome Extension JavaScript AI Integration QA Automation
30 h
saved per account
20
discrepancies detected
14
enterprise chains

The problem: manually validating ARI (Availability, Rates and Inventory) between Derbysoft's internal inventory and client booking engines consumed hours per account and let discrepancies through to the client.

The solution: I built a Chrome extension that compares rates, availability and deep links in seconds, flags discrepancies automatically and embeds an AI model in the operational flow to generate the report already written in client-facing format.

Interests

I am passionate about technology and about designing products where user experience is aligned with business goals, and especially about the point where AI stops being a demo and starts solving a concrete operational problem. I enjoy staying up to date and taking part in tech communities, where I share knowledge and learn from other professionals.

Soft skills

  • Project Management
  • Team Coordination
  • Problem Solving
  • Clear communication - Conveying technical and strategic ideas.
  • Conflict management - Resolving internal and external tensions.
  • Technological innovation with teamwork first

Scrum - agile methodologies

I work with agile methodologies because they are the most organised way to meet objectives. Setting short-term goals is essential to measure productivity. Below is the lifecycle I follow when developing a project:

Kick-off and goal definition

The project starts with an alignment meeting to define objectives, scope, priorities, stakeholders and success criteria, ensuring clear expectations from day one.

Discovery and research

A short discovery phase to understand the problem in context: user needs, business goals, current flows and technical constraints.

Business rules and architecture

Before building, we set the rules that govern the system and the structure that will let it grow: what is configurable, what is logic, and what must be able to change without breaking what exists.

Planning and execution

With objectives defined, work is organised by deliverables, tasks and owners to keep execution orderly and results-focused.

Progress tracking

Progress is monitored continuously through a shared tracking system, with traceability of tasks, deadlines and statuses.

User-centred design process

UX/UI design is developed iteratively, prioritising usability, clarity and consistency, with frequent validation to avoid rework.

Validation in a test environment

Every change is tested in a separate environment, with real data, before touching production. That is the difference between a demo and a tool the team can rely on.

Release and documentation

Delivered with specifications, usage guide and maintenance criteria, so the solution keeps working without depending on a single person.

App prototype in Figma

A complete research and design case study. I keep it here because it documents the method —research, problem definition, iteration and validation— that I also apply outside interface design.

The project began with a barbecue restaurant needing to optimise its take-away service. The goal was to design an app that lets customers order quickly.

Mixed research (quantitative and qualitative) to understand the market context and user behaviour. Local platforms were analysed, customer reviews reviewed and individual interviews conducted.

The process followed a Design Thinking approach, starting with understanding the target user. With the information gathered, priority problems were defined and solutions iterated through continuous validation.

Persona definition

Low-fidelity wireframes to define structure, navigation and features. Then higher-fidelity prototypes in Figma, with interactions and interface behaviour.

The product's main flows were defined (menu discovery, selection, cart and order confirmation), prioritising clarity, speed and reduced friction.

The final delivery was a navigable high-fidelity prototype with complete visual identity, reusable components and interface states.


Final prototype

Education

Executive Programme in SME Digitalisation - EAE Business School

UX-UI Professional Certificate - Google

Professional Fullstack Developer - Universidad Tecnológica Nacional

BA in Communication Sciences - Universidad Nacional de Salta

Languages

Spanish (Native)

English (B2)

Contact

Barcelona, Spain · remote

estebancfigueroa@gmail.com

+34 647 690 596

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